Last Updated on June 7, 2025 by Jason
TAG Heuer, the Swiss luxury watchmaker, boasts a long history spanning well over a century. Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, the company quickly established itself as a pioneer in precision timekeeping. Heuer’s commitment to innovation led to significant breakthroughs. These included the patenting of the first chronograph mechanism in 1882. This laid the groundwork for the brand’s future success (Heuer at Chronopedia).
Throughout the early 20th century, Heuer solidified its reputation as a leading supplier of sports timing equipment, providing instruments for prestigious events such as the Olympic Games and motorsports competitions. Notably, the brand introduced revolutionary timepieces like the Micrograph in 1916. This was capable of measuring time with unparalleled accuracy down to 1/100th of a second.
The mid-20th century marked a pivotal period for Heuer as it became closely associated with motorsports. Models like the Autavia (1933) and the Carrera (1963) showed Heuer’s commitment to combining precision engineering with elegant design. These watches catered specifically to the needs of racing enthusiasts worldwide (Heuer at Watch Wiki).
In 1985, TAG Group Holdings S.A. acquired a majority stake in Heuer, leading to the formation of TAG Heuer. This acquisition heralded a new era of modernisation and innovation for the brand. Throughout the late 20th century and into the 21st century,
Throughout its long history, TAG Heuer has remained synonymous with precision, performance, and style. The brand is dedicated to pushing the boundaries of watchmaking while honouring its heritage. This ensures that it will continue to contribute to the world of luxury watchmaking (TAG Heuer official website).
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(TAG Heuer at Wikipedia)
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